OMLU

ABOUT

I MUST SAY SOMETHING ABOUT ME

I’m a vertical content director based in Amsterdam. I spent 6 years practicing Kung-Fu (which helps me stay calm and film smoothly), I ran my own creative production studio (which helps me direct and manage), I worked 7 years in tech (which helps me analyze and edit really fast), and I was born in the best place on earth - Moldova, which makes me creative by default.

But obviously, my true passion has always been advertising and videos.
Nine years ago, I made the leap, and it’s been an adventure ever since.

Working with incredible brands across various formats and mediums, I noticed a pattern: 95% of my work ends up cropped and vertical. Instead of resisting,

I leaned into it and discovered my niche - creating impactful vertical content that stands out.

​

I love being the brain behind the concept, the director on set, the eye behind the camera, and the hands in the editing room. Honestly, I can’t pick a favorite - they all come together to create something special.

Currently, I’m part of the team at We Are Social Amsterdam.

Catch me here